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Author: Lorrie Thomas

Marketing in Challenging Times Does Not Equate to Challenging Marketing

Lorrie Thomas Ross, MA
By Lorrie ThomasContent Marketing, General, Multitasking Marketing, Social Media, Web Marketing Best Practices, Web Marketing Deep Thoughts, Web Marketing Tips
Marketing in Challenging Times Does Not Equate to Challenging Marketing

Team WMT has been heads down making sure our client’s web, email and social media communications are keeping their audiences informed and educated in these challenging times. Although we support clients large and small, across a breadth and depth of … Read More

Blogging Isn’t Dead. Here’s Why.

Lorrie Thomas Ross, MA
By Lorrie ThomasBlog, Blogging, Web Marketing Tips
Blogging Isn’t Dead. Here’s Why.

I need to get something straight: blogging is not dead. Yes, it is easier for audiences to take in information via podcasts or video and people aren’t following blogs with the same fervor they do on Instagram, but this does … Read More

Content Marketing Tips Your Business Can Benefit From

Lorrie Thomas Ross, MA
By Lorrie ThomasContent Marketing, Social Media Marketing
Content Marketing Tips Your Business Can Benefit From

I was recently quoted in bContent’s article 21 Content Marketing Tips Every Business Can Benefit From where I highlighted the importance of recruiting good people and investing in new ideas. Content marketing is constantly changing, and “content is not king” … Read More

Move Beyond Your Website to Start Making Meaningful Connections!

Lorrie Thomas Ross, MA
By Lorrie ThomasWeb Marketing Tips, Website Design
Move Beyond Your Website to Start Making Meaningful Connections!

I’m a huge advocate for a well-optimized website, but y’all….the most perfect website alone is not going to help you make meaningful connections. It’s unhealthy for marketers to obsess over their websites and not engage with their audience through other … Read More

The Importance of Graphics in Your Content Marketing Strategy

Lorrie Thomas Ross, MA
By Lorrie ThomasBlogging, Content Marketing
The Importance of Graphics in Your Content Marketing Strategy

Content marketing is key when it comes to building meaningful interactions with an audience. For content marketers, a hugely important part of that strategy is graphics. Visual content, whether videos, still images, infographics, or charts, is now a crucial part … Read More

Successful Marketing Is All About On-Brand, On-Purpose Content

Lorrie Thomas Ross, MA
By Lorrie ThomasBlogging, Social Media Marketing
Successful Marketing Is All About On-Brand, On-Purpose Content

The way you communicate is key to creating connections and generating conversations. Whether it’s blog posts, videos, graphics, photos or social media posts, content needs to be a strategic investment to educate, empower and create meaningful connections. Successful Marketing Is … Read More

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