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Marketing Strategy

Want Better Marketing Results? Start by Redefining Marketing

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By Web Marketing TherapymarkEDing, Marketing Strategy
Want Better Marketing Results? Start by Redefining Marketing

I wanted to share a talk that I presented to my fellow Entrepreneurs’ Organization Atlanta chapter members on the topic of elevating sales and marketing. In my talk, I share a personal experience that transformed the way I taught marketing and … Read More

The Role of Positive Psychology in Digital Marketing Strategy

Melissa Schollaert Avatar
By Melissa SchollaertMarketing Strategy, Social Media Marketing, Web Marketing Tips
The Role of Positive Psychology in Digital Marketing Strategy

In the ever-evolving world of digital marketing, the quest to connect meaningfully with audiences is paramount. Amid the noise and clutter, how can brands stand out and truly resonate with their customers? Enter positive psychology—a field of study that focuses … Read More

Beyond Words: How Photography Elevates Brand Communication

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By Melissa SchollaertBlog, Branding, Marketing Strategy, Personal Branding, Photography, Web Marketing Tips
Beyond Words: How Photography Elevates Brand Communication

In today’s fast-paced digital world, the importance of visual content in modern marketing cannot be overstated. Consumers are bombarded with information daily, and brands need to stand out in an increasingly competitive landscape. Photography plays a pivotal role in brand … Read More

Marketing Riches in the Niches

Lorrie Thomas Ross, MA
By Lorrie ThomasMarkEDing, Marketing Strategy, Marketing that Matters
Marketing Riches in the Niches

When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More

Is Your Marketing Right or Right Now?

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By Anne OrfilaMarketing RX, Marketing Strategy, Marketing that Matters, Social Media, Web Marketing Tips
Is Your Marketing Right or Right Now?

The only constant in this wild and wonderful web world is change. Digital marketing trends are ever-evolving, which is really exciting, but it can also be a bit derailing for those who are a little too novelty-seeking. As the word … Read More

Diagnosing Your Marketing: A Solutions-Driven Approach

Mariel Duffy
By Mariel DuffyMarkEDing, Marketing RX, Marketing Strategy
Diagnosing Your Marketing: A Solutions-Driven Approach

Time is money, and where you spend your time is essential to your business’ growth. A major cause of stalled growth and ill-spent resources lies in one-size-fits-all marketing plans that over-promise and underperform. Optimizing your digital marketing needs with a … Read More

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