The only constant with web pages is change. Copy, layouts, links and more are bound to be edited at some point (or multiple times) throughout the life of a website. When you are editing copy on your own or through your … Read More
Social media can be a low-cost and high-powered marketing tool –if you are using proper form. The key to social media marketing success is not in the tools – it’s how you use the tools that yields results. Here are some simple … Read More
The marketing sales funnel idea (getting consumers into a funnel, only to push some through) has always seemed a little icky to me. Consumers don’t fall perfectly down a funnel, they often weave back and forth, making their unique way to a purchase … Read More
Too many people stress unnecessarily about web marketing. Just the thought of a website, blog, Facebook, Twitter, Instagram, Pinterest, Google+, Pinterest, LinkedIn, search marketing, social media marketing, email marketing, online advertising or Yelp…leads to people crying…HELP! Here’s how to stop the stress … Read More
Marketing is both an art and a science. But without HEART, time, effort and money spent won’t ever get you the results you seek. One of my marketing man crushes, Simon Sinek says in his TED talk, “People don’t buy what … Read More
Marketing intervention time! Any of these statements sound familiar? “I’m too busy to _______” (blog, update my website, manage social media, work on an email newsletter) “I have a big ____ (project, deadline). Once that’s over, I can get back to … Read More
