Social media marketing is here to stay, but sometimes it’s difficult to find relevant content to share with your readers on a regular basis. One super easy tip to creating easy content is to do a quick search for National … Read More
Do you have a friend, colleague or client who never responds to your emails? In this web world, I believe that everyone knows someone like that. (Insert eye roll here.) When this happens to me, I begin to wonder: Did … Read More
I have a confession. The digital marketing management team at Web Marketing Therapy would not be as organized, efficient, high-powered and streamlined without help from some super supportive web marketing tools. Through trial, error, and research, the following are some web marketing … Read More
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
When I hear people talk about measuring social media marketing success in myopic terms like growing followers, or getting direct sales, I feel like a marketing intervention needs to be staged. Social media absolutely supports sales, but it’s a piece … Read More
Follow this simple tip to optimize your blog writing and reduce social media marketing stress: When possible, cut dates and time references from your blog posts. I’m a big believer in using old content to make new social media posts. Without dates and time references, … Read More
I have been in the wild web world longer than many of you who are reading this. I’m a Gen X, not a Millennial. Most likely, the biggest differentiating factor between me and a Millennial who is doing the same … Read More
Can you think of a business – large or small – that doesn’t have a Facebook page? Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count. Make sure your … Read More
Do you ever have those “what the heck should I post to social media?!” moments? We get it, we’ve been there. Spare unnecessary social media marketing stress – schedule posts in advance with a little help from some healthy hashtags. The … Read More
