Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
When I hear people talk about measuring social media marketing success in myopic terms like growing followers, or getting direct sales, I feel like a marketing intervention needs to be staged. Social media absolutely supports sales, but it’s a piece … Read More
Follow this simple tip to optimize your blog writing and reduce social media marketing stress: When possible, cut dates and time references from your blog posts. I’m a big believer in using old content to make new social media posts. Without dates and time references, … Read More
Do you ever have those “what the heck should I post to social media?!” moments? We get it, we’ve been there. Spare unnecessary social media marketing stress – schedule posts in advance with a little help from some healthy hashtags. The … Read More
