Do you ever feel like your marketing isn’t working? You watch the webinars, you download the free guides, you buy the books, you sign up for the programs, you’re getting all this information, yet something still isn’t clicking. This is marketing information overwhelm, and it happens to the best of us. In this video, I share the three things you need to look at to get things optimized and moving in the right direction.
If you are currently facing marketing information overwhelm, don’t worry, it is highly treatable. The first thing I suggest you do is pause. I encourage you to take in the information and be a healthy skeptic. Look at how it applies to you, your personality, your business, and your budget.
When you look at your business, there are three pieces to the puzzle:
- Marketing- the act of maximizing exchanges. This can be through advertising, web marketing, email marketing, social media marketing, search engine marketing, public relations etc. Marketing is the act of building awareness, communication, connecting, selling, and serving.
- Operations- the act of doing what you are telling your audience you are going to do. You need to be able to deliver what you are marketing (your product or service) effectively. So many times organizations begin marketing before they have the operations and team ready to deliver their promise.
- Administration- may not be the most exciting, but is essential to a business. It is the act of collecting bills, paying bills, scheduling appointments, or anything that glues the organization together.
Marketing, operations, and administration are like three pieces to one puzzle and need to be working in unison in order for your business to succeed.
Bonus tip: The middle piece of this business puzzle is self-work. The best thing to do is to invest in yourself. Success lies within you. Think about what you want to improve, you need to make sure you are in the right place before you make a decision.
Watch the full video here to get more insight on improving your marketing!
If you feel that your marketing isn’t quite where you would like it to be, watch my Five Factors for Marketing Success video that walks any organization through the factors needed to be evaluated to determine what you need to invest in or scale back in to effectively audit what you are doing.
At Web Marketing Therapy, we focus on solutions. Solutions that will build your business, will help you connect with clients, and help you sustainably grow.