Successful marketing goes far beyond promoting products or services. It’s about building trust, supporting your ideal audience, and creating authentic, consistent content that connects. In an ever-evolving digital landscape, especially with the rise of AI, understanding how to market smarter, not harder, has never been more essential.
On the Unscripted SEO Podcast, Lorrie Thomas Ross, CEO of WMT and The Marketing Therapist®, shares her insights with host Jeremy Rivera on blending strategy, heart, and technology. In the episode, she describes how AI can serve as a “virtual sparring partner”, a powerful tool to help marketers brainstorm ideas, increase productivity, and streamline workflow while maintaining ethical integrity and brand authenticity.
Lorrie shares practical strategies for marketers and business leaders:
- How to repurpose content strategically
- Educate both humans and AI about your brand
- Lead with education, a concept she trademarked, MarkEDing®.
She also emphasizes the importance of quality over quantity, creating meaningful touchpoints, and using her five-factor framework to make marketing work: credibility, usability, visibility, sellability, and scalability.
For anyone navigating content strategy in an AI-driven world, this episode provides actionable insights on maintaining a human connection at the heart of your marketing.
Watch the full podcast here to learn how to balance creativity, strategy, and technology for better results.