Lorrie Thomas Ross, Web Marketing Therapy’s CEO, shares her expertise in UpCity’s video “9 Video Marketing Tips to Level Up Your Content Strategy.”
Incorporating video into your marketing content can take your content marketing to a whole new level.
In the article, Lorrie says, “Video can be used to enhance a traditional content marketing strategy by repurposing content already created into a video series that can get embedded into blog posts, added to the video section of Facebook, or included in emails and web pages.”
Making pithy, powerful video enhances content marketing by improving the credibility (people are more likely to know, like, and trust a message when they can see the person delivering it), improving usability (let’s face it, we are more likely to watch a short video vs. read a long post), and improving visibility. I love to educate clients about the power of video content as a search optimization tactic. When video content is housed on Vimeo or YouTube (or both), the video can be embedded into the blog post and get picked up in video searches on other sites (YouTube is owned by Google!).
She tells clients that with content marketing, you need to employ a “tell them, tell them what you told them, and tell them one more time” approach.
We love to find ways to maximize relationships and video marketing is a great piece to add to your marketing puzzle to improve your credibility, usability and visibility. Another bonus is that it allows you to reuse current content in a new way to create better connections.
If you’d like a healthy dose of strong marketing advice, we invite you to reach out!