Having a positive online presence is a marketing must. Customer reviews and testimonials are a big piece of the equation – they build credibility and visibility, which supports sellability. Credibility Credibility is all about helping people know, like and trust … Read More
Hashtags are a social media must. They serve to classify your post, ideally helping more people find your content. Did you know in addition to creating relevant, on-brand hashtags, you also can make them even more accessible to help people … Read More
Lorrie Thomas Ross will be speaking at the Santa Barbara County Bar Association 2021 Bench and Bar Virtual Conference on January 22, 2021. Marketing your personal brand and/or your firm does not have to be stressful. Lorrie’s session, Digital Marketing … Read More
Credibility is your first impression in marketing. It is the act of helping the audience know, like, and trust you. You convey your credibility through design, imagery, content and story. Share why you created your company, your values, passion and … Read More
