Credibility is your first impression in marketing. It is the act of helping the audience know, like, and trust you.
You convey your credibility through design, imagery, content and story. Share why you created your company, your values, passion and purpose so that people are more likely to trust and support you and your company. And remember, storytelling is story selling!
Digitally, make sure to take a thorough look at the elements that make up that first impression, including your logo and the images you run alongside social media posts. However, there are more subtle elements you need to keep an eye on such as branding your email address and making sure your Linkedin profile is up to date.
Other ways to establish credibility include: Matching your visual brand to your audience, displaying user testimonials and reviews, telling a real story on your about page, and updating your social media. Also, make sure to apply content that fits the personality of your brand.
One of the most effective marketing investments is to create content that is on-brand and on-purpose.
Don’t miss out on meaningful connections. Make sure to do a credibility check by listing out things you do well and what changes or new ideas you want to put into place in the following areas:
- Web Presence
- Content Marketing
- About Page/Blog
- News Page/PR
- Personal Brand
- Testimonials & Reviews
Watch Lorrie talk about credibility in her video The Five Factors of Success.