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Author: Anne Orfila

Practicing Responsible Digital Citizenship

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By Anne OrfilaNetiquette, Social Media
Practicing Responsible Digital Citizenship

Due to the stay-at-home order from the pandemic of recent months, millions of children and teens around the world became “digital citizens”. Remote learning quickly taught them how to Zoom, take videos and pictures of their homework, use apps and … Read More

Positive Marketing Tips in Uncertain Times

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By Anne OrfilaMarketing Strategy, Marketing that Matters
Positive Marketing Tips in Uncertain Times

When treading in uncertain times, know that does not mean that your marketing should also be uncertain. This post is a reminder to pause, breathe and think. It’s all about marketing that matters, and right now, that means being sensitive, … Read More

Turn Your Resolutions Into Priorities

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By Anne OrfilaHealth is Wealth
Turn Your Resolutions Into Priorities

80% of New Year’s resolutions fail by February. (Source: Business Insider) I stopped making New Year’s resolutions years ago. Year after year, I observed people making and breaking resolutions as if it was the norm (actually, with an 80% failure rate, it … Read More

Social Media Marketing Tip: Write Your Facebook Story

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By Anne OrfilaFacebook, Marketing RX, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

You may have noticed in the right column of your Facebook business page that there is an area for “Our Story“. This was recently rolled out and gives your business the perfect opportunity to share. The screenshot below shows our Web Marketing … Read More

When Your Name is Misspelled in Business Correspondence

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By Anne OrfilaMarketing RX, Netiquette, Tough Love

Working in the web marketing industry for more than a decade – where things are published in an instant and can be seen by hundreds of eyeballs in an hour – has helped me understand the importance of small details. … Read More

Facebook Engagement Declines for Business Pages, Here’s Why

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By Anne OrfilaFacebook, Marketing Strategy, Social Media
Facebook Engagement Declines for Business Pages, Here’s Why

Web Marketers and Business Owners: Have you seen a decline in your Facebook Business Page engagement (likes, comments, reach) over the last 6 months? We’ve been monitoring many of our clients’ accounts and we certainly have. Here is why this … Read More

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