I was quoted in an article on blerp.com called 99 Social Media Marketing Tips for Businesses with a Limited Budget.
One important tip that I emphasize when running my digital marketing agency and web-based marketing business community for women is to shift your focus from “spending” to “investing”.
“If you want to succeed with social media marketing and you don’t have a big budget, you need to shift your focus. Stop “spending” on social media marketing — focus on investing to get the most out of your time and money. Start with a blog. Blogs are the nucleus of social media marketing and this is where the bulk of your social media posts will stem from. When you write helpful, thoughtful posts, your content becomes easy to share on all platforms. Search engines index the content on your blog, helping to boost search visibility, while the great content elevates your credibility. Blog posts can be shared and shared again, giving you more content for less time and money spent.”
When you invest in quality social media marketing efforts, the results compound and grow to brand, build, and boost your business.
If you would like a complimentary social media audit to learn about how you can make optimizations and get better results, don’t hesitate to reach out.
Virtual business hugs,
