The only constant with web pages is change. Copy, layouts, links and more are bound to be edited at some point (or multiple times) throughout the life of a website.
When you are editing copy on your own or through your website manager, be sure to check the meta data and make sure it supports the new site text. If it doesn’t, time to make sure it does!
Meta data is the code on a web page (example below) that you or your website manager can set per page of your website.
Meta data is also the title and description that will come up in search results (see below). Meta tags serve to help tell the search engines and the people you want to come to your site what each page is about. If you update text on a page, the meta data must be updated too.
Meta tags serve their purpose when the text in the meta tags communicates the text on the web page. They work best when there is synergy between code (the meta data) and the on-page text.
If you are making major website text changes, be sure that when you make or request the changes, you make sure the meta data still reflects the content on your page.
Happy, healthy digital marketing!
