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Google Shortens Meta Description Snippets

By Katherine L. GarciaSearch Engine Marketing Help
Google Shortens Meta Description SnippetsKatherine L. Garcia2020-04-27T17:47:47-05:00
Google Shortens Meta Description Snippets

At the end of 2017, Google expanded their metadata descriptions to 200+ characters (source). As of May 2018 Google reverted back to their old rules. As of now, titles are on average 50 characters and descriptions on desktop are about 160 characters, according to RankRanger. Screenshot:

However, the new average meta description length on mobile devices is about 130 characters. So when optimizing your descriptions, you’ll want to make sure to say the most important info in the first 130 characters of your metadata.

Danny Sullivan from Google said their titles and meta data are shorter but they refused to provide a specific number.

When writing meta data, you can use a free tool by Smart Search Marketing called Google Serp Preview Tool. This will provide you with a preview of your title tag and meta description.

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