In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More
Web Marketing Deep Thoughts
The Power of Personality in Web Marketing
Too many people stress unnecessarily about web marketing. Just the thought of a website, blog, Facebook, Twitter, Instagram, Pinterest, Google+, Pinterest, LinkedIn, search marketing, social media marketing, email marketing, online advertising or Yelp…leads to people crying…HELP! Here’s how to stop the stress … Read More
Quick and Dirty Digital Marketing
I have spent WAY too much time this month cleaning up messes from clients who needed us to unravel “quick and dirty” choices. Haphazard decisions create more time, expense and effort. With digital marketing, it is important to stop, breathe, get educated … Read More
Focus. Dedicate. Commit.
Working in a virtual environment is not for everyone, but it is for me and my team. When clients and colleagues learn the entire Web Marketing Therapy team works virtually, we commonly hear things like: “How do you all work together if … Read More
Explaining My Web Marketing Work
When I saw this image on Katherine Garcia‘s Google+ page the other day, I laughed out loud. I had JUST explained to my 3.5 year old what I do for work. From her perspective, I just click away on a … Read More
Be a Better Boss – Lead With Love
I was quoted in an article by Business News Daily called 21 Ways to Be a Better Boss. I am so grateful that my point was included. So many managerial tips focus on tactics. I truly believe that if more … Read More