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Marketing Strategy

Web Marketing Tip: Adding a Link to Facebook Cover Image

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By Anne OrfilaFacebook, Marketing Strategy, Social Media, Web Marketing Tips

Make your Facebook cover image more than just eye candy by adding a link to the description that directs users to your website. Use your link to promote a product (“View our special top selling item”) or to take an action (“Book … Read More

A Review of Instagram Tools for Your Business

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By Anne OrfilaMarketing Strategy, Social Media, Social Media Marketing, Web Marketing Tips

As Instagram has become a force in social media marketing, marketing tools have popped up to help businesses manage, maximize, and analyze their Instagram accounts. A Huffington Post article titled “7 Instagram Tools Your Business Needs in 2016” inspired me to … Read More

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