March 30th, 2010
by Lorrie Thomas
My dear friend and fellow Wild Web Woman Misty Gibbs of My Inspiration Lounge spoke at one of my web marketing classes at UCSB a few years ago as she was in the infant stages of launching her company. I remember sitting in the back of my classroom hearing her words of web-wisdom. The point that resonated the most with me from her talk (that still supports me today) is simple, smart and will breed success:
You need to create space to have success
At the time Misty was guest-lecturing, I was space-less. Between teaching, running www.lorriethomas.com, finishing grad school, doing web marketing speaking and just incubating on the idea of starting a virtual team called called Web Marketing Therapy (I obviously followed through!) and I remembered thinking “wow, space would be nice, BUT….”
That BUT kicked by butt bigtime! 
I can honestly reflect back on my work in this wild web world and say that the times I worked on web marketing and business when I had space was when I made my most intelligent decisions. Working sans-space created chaotic decisions and backwords work and was not helping support success.
I made a commitment this year to make it a WORTHwhile marketing year and to start that, I started doing feng-shui on my personal and professional life, carving out more space to BREATHE, THINK, be CREATIVE and OPTIMIZE what I built in 2009.
Success comes in cans…failure comes in can’ts…you CAN create space to think about how to use the web in a meaningful way to make your marketing matter and support success
Are you taking time out to work ON your business and not just IN it?
If not, block out some time, make time. Example: I neglected my first website www.lorriethomas.com so severely that it took me almost a week last year to update the copy, make search engine optimizations, move things around and make that site up-to-date. Had I taken smaller amounts of time over the year to make space to invest in my marketing (I do it for clients, but stopped working on my business!) I would have saved a lot of time, energy and money.
You can start small and snowball. Don’t feel like you need days of space or gobs of money. You need space, a brain, an open mind and great people to advise you. Do allow yourself time to look critically at what success means to you then APPLY the web in a way that will support you to get there.
Make your marketing matter. Make space for success!
Web Marketing Therapy Related Links:
- Marketing Motivational Quote – Can You Handle The Truth?
- Want to Know What Your Customers Want? Ask Them!! (Alternative Blog Title – Sexy Service Oriented Surveys)
- Marketing Success Begins with YOU…Ready to Own It?
- Make it a WORTHwhile Marketing Year
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(March 30th, 2010 at 2:37 pm)
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