August 3rd, 2009
by Nicki Gauthier
The Wild Web Women learned a valuable lesson today: “Do What You Do Best And Pay The Others To Do The Rest.”
Our busy, wild, and super smart Boss Lady created a podcast show: Ask the Marketing Therapist on Blog Talk Radio. This morning, we attempted to do our first Blog Talk Radio episode and let’s just say it was a great learning experience – wink, wink. Unfortunately, she did not ask for enough support upfront and our scheduled, 30-minute show, ended up being a little less than 2 minutes.
Lorrie, Wei, and, I immediately got on the phone to troubleshoot. We realized that the Boss Lady did not have the bandwidth to handle everything (managing Blog Talk Radio (BTR), sales, marketing, accounts payable, accounts receivable, & janitor.) Boss Lady also realized that she could not become a Blog Talk Radio expert in 24 hours – instead she needed to hire experts (Wei and I) to help her. I took over and scheduled a test episode with Wei so we could simplify Blog Talk Radio for Lorrie and do what we do best (Strategy, Training, Execution, etc.) and so Lorrie can do what she does best which is, Teaching, Speaking, and More.
Even a web marketing expert, like Lorrie, knew that she is not an expert in everything and she needed to hire web marketing experts like herself to help her business. Save yourself money, time, and headache pain and hire experts to help boost your business!
Web Marketing Therapy Related Links:
- Web Marketing Blog Talk Radio Show Tuesday September 8th
- Make Your Marketing Multi-task – Ask the Marketing Therapist Blog Talk Radio Show
- Marketing Therapist BlogTalkRadio Show Quick Update
- Hump Day Marketing Motivation and One Big Blog Tip
Lorrie Thomas
(August 3rd, 2009 at 5:51 pm)
Nicki – THANK YOU for sharing a real-deal experience at WMT to help others.
I ama big believer in “failing forward” and I FAILED by trying to do it all.
I, of all people, should know better and tap experts and not try to save a buck.
We SAVE MONEY by doing things right the first time. It is hard to ask for help, and if I can teach you all a lesson though my failure, I am happy to do so!
Get over your web marketing ego. DO WHAT YOU DO BEST AND PLEEEEEASSSSEEEE PAY OTHERS TO DO THE REST!