Web marketing is the MOST TRACKABLE marketing medium out there if and only if business professionals take advantage of the great (and often free!) web marketing tools out there. Unlike a billboard on the side of the freeway where you track return on investment (ROI) by noting the day your billboard went up and monitoring a correlation of increases in calls, leads and/or sales, the web gives you rocking drill-down-data at your fingertips – INSTANTLY!
Case in point. You spend money on Google Ad Words then you decide you want to spend money on Facebook ads and maybe do some online yellow page ads. There is no excuse to not track all three marketing channels separately for ROI as well as track the different advertising copy so you see exactly what works and what doesn’t.
With Google Analytics, you can do this – Professional Web Marketing Tip:
Use the free Google URL Builder (yes, we looooove the “f” word free!) You can track your bucks to find out:
1. How many people saw your ad
2. How many people clicked on your ad
3. How many people took an action once they landed on your website
4. If you made that buck back
5. What variation of the ad copy worked best
6. What website page you sent traffic to worked best
The options are endless. Google Analytics can track all types of online media including banner ads, referral links, email campaigns, and organic and paid search.
There will be no therapy couch excuses for spending money and not knowing what your dollars are doing for you.
Marketing Mantra of the Day – I WILL track my ad spend and have a good reason to spend money honey
…and you will not be like this guy:
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.
– 19th Century retailer John Wanamaker, inventor of the department store
Before you spend any money honey, have a tracking system in place first, use free tools, monitor progress, learn and get better every dollar you spend….