” Good leaders must first become good servants”
– Robert Greenleaf
I don’t have enough fingers and toes to count how many meetings I am in where people ask me how the web is going to help them SELL their products and services….the quote above summarizes how I re-train marketing brains to think service first (before selling)…
Since I love helping professionals kick unhealthy marketing habits, I need to dish out some marketing tough love and help you understand that feeling entitled to the web selling for you is one that has to stop immediately. It doesn’t work that way. Like I always say, YOU (or your company) is Batman, Web Marketing is Robin. (click the link to read the blog post all about that!)
Web Marketing is your supporting cast member to have your back and
and then (after 1 and 2 are set!)
Today’s healthy dose of web marketing advice is:
Get over your sense of web marketing entitlement!!!!!
The web was not put on the planet to magically make you millions. (I know, some of you are pissed at me for ruining your dreams of making living on the beach while the web pours cash into your bank account, sorry…)
Your organization serves a purpose and you serve a need. When you get over your greed of selling and start thinking about how the web can SERVE your customers, prospective customers, partners and internal team, then smart web marketing happens and then (and only then) sales will start to happen from your web marketing collateral.
Think about how you can be a servant in business and then think about how the web an be a service tool to help you…
-Your blog can educate and offer helpful advice
-Your eNewsletter can have tips and links to other websites that can be helpful to your audience
-Your website can hav frequently asked questions (FAQs) to help people help themselves if they can’t reach you via phone
-Articles can be distributed on the web to share your expertise (it’s selfish to keep it all in your head anyway) to positon you and your company as experts in the field AND boost company morale (being a leader means inspiring the people who work for you too!)
In tough economic times, lots of business owners are wigging and getting all sales spazzy, forgetting service comes first. I encourage you to paste this quote somewhere and remember it. You don’t have to be the head of a company to be a leader. Leaders exist in all areas of a company. Think about how you can champion great marketing that serves and you will win…
I could go on an on about tips and advice, but since our great blog www.webmarketingtherapy.com/blog is a service tool full of free tips, I will let you peruse and search and go to categories that interest you.
And if you need some one-on-one marketing therapy, I am happy to serve you and have a call with you. Feel free to contact me