I was admiring the brilliant SuperBowl commercial (that was web marketing “recycled” on YouTube for post-commercial “word of mouse” marketing to drive traffic to HomeAway.com.  This use of YouTube is a great example of how web marketing can re-purpose an expensive ad and keep the love alive via a video that can be spread in a viral way to boost awareness and sales.

Great ideas are great when they are well executed…they are BRILLIANT when the web is used to back them up!

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