If you want to get good at marketing, there’s no secret sauce.  You just have to give a darn about your customers and make service the backbone of your business.

Baselinemag.com is a content site that focuses on driving business success with technology.  They just published a piece on social media, how it’s changing the way we engage with consumers and it’s connection to serving customers (and how it keeps companies accountable).

It rocked my marketing world to see Bob Violino’s piece on Good Customer Care Builds Loyalty share research from Accenture on social media’s impact on business AND talk about the heart that is layered on top of the technology.

I’m honored that my thought leadership was included in the article amongst mega pros like Robert Wollan, Global Managing Director of CRM at Accenture and brand leaders like Michael Morton, VP of Member Services at Best Western.

Marketing is about making relationships.  People want to be in relationships with you if you meet their wants and needs.  It’s that simple.

Check out the Good Customer Care Builds Loyalty article and let me know your thoughts.

Virtual Marketing Hugs,
The Marketing Therapist
@webtherapist