Video Marketing and YouTube The benefits of video marketing are clear:  It’s free! (Is Adwords free? No! Are Yellowpages ads free? No!) Uploading videos on YouTube and Vimeo is completely free (more details below.) It is necessary for all businesses to have a presence on YouTube (disclaimer: I prefer YouTube.) Video content is super powerful. And it follows the rule: “Show me don’t tell”. Valuable video content is easy for people to remember and share. Businesses also have the opportunity to demonstrate their expertise to a local and global audience 24/7 (more exposure on YouTube.) If their video is super funny and creative, they have the potential to go viral which means huge amounts of exposure to their video and business. With video, they have the opportunity to provide a “face” for their business. And the last but not least, video marketing is great for search visibility. When businesses apply the right video tittles, descriptions, tags, and of course offer valuable content they have the opportunity to improve their search visibility. Especially, YouTube. Google bought YouTube in November 2006 for $1.65 billion. According to Wikipedia, “Alexa ranks YouTube as the third most visited website on the Internet, behind Google and Facebook.” Here are more details about YouTube and Vimeo.

YouTube:

  • According to this Quora article http://www.quora.com/What-are-the-main-differences-between-Vimeo-and-YouTube: “Beside having a much larger and more active community + a system that rewards engagement (commenting ,rating, FAVing,etc),…”
  • YouTube has over 62 million likes on Facebook.
  • File Size : 2 GB and Time limit on videos (15 minutes unless you’re a partner in which case you can time limit is unlimited.)
  • Monetization : YouTubers can make money by becoming a partner and allowing advertisment on their videos.
  • On Youtube you’ll be able to find content from almost every country, variety of topics and highly variable quality.
  • Many companies and even government departments have Youtube channels.
  • Youtube is very strict about copyright issues, Youtube will even remove the audio of your video if its copyrighted
  • Localization : Youtube provides customized interface for 24 countries as well as a worldwide version
  • Censorship : Currently censored in 5 counties – China, Iran, Libya, Tunisia, and Turkmenistan
  • Content : personal vlogs, amature footage, clips from tv shows, music videos, cell phone videos, mashups.
Vimeo :
  • Account types : Basic account offers 500 MB/week upload space and 1 HD video upload per week. The paid accounts are Vimeo Plus: $59.95 / year and Vimeo Pro: $199.00 a year
  • Vimeo has over 99K likes on Faceobook.
  • File Size: 500 MB/Week and time limit on videos is 15 minutes unless you’re a partner in which case you can time limit is unlimited.
  • Monetization: Vimeo’s terms of services clearly states; Non Commercial Use Only. “If you need a site to power your business’ videos, please try one of the many commercial video hosts out there. We remove commercial content that violates our Guidelines without warning.”
  • Vimeo is very strict regarding personal create content
  • Many professional videographers use Vimeo to showcase their work
  • Vimeo is like flicker for videographers

Here is an example of how Old Spice represents their brand on Vimeo. Old Spice hired TV personality and actor, Terry Crews, to represent their brand on Vimeo: http://vimeo.com/terrycrews.  Terry also appears in Old Spice TV commercials.  And be sure to note the “Old Spice Danger Zone” promotion on the TV Screen in the image below.

Terry Crews and Old Spice on Vimeo

Old Spice Muscle Music from Terry Crews on Vimeo.