Happy, healthy, and wealthy marketing is possible for every organization – large, small, for-profit, non-profit, new, and old. No matter what your business is or where you are, taking time to critically evaluate what you are currently doing will help you see what needs to be stopped, started, and changed in order to go in the right direction.
It’s time to go from stress to success. When done well, marketing audits provide leaders and teams with the critical insights needed to make informed decisions that help catalyze growth.
In my article for The Business Journals, “Why Every Business Needs a Regular Marketing Audit,” I discuss why it’s crucial to assess your marketing efforts regularly and how marketing audits can boost your business strategies and improve performance. Some of the key points from my article are below.
Don’t Wait For Problems, Focus on Solutions
Audits are essential checkups on your marketing wellness. Why? Because in marketing, the only constant is change. What worked six months ago may not work now. Preemptive auditing allows your team to assess, reassess, and implement changes, holding you and your team accountable while opening the door for ideation and potential growth.
Ask for Help – Get External Perspectives
I firmly believe in focusing on doing what you do best and having others do the rest. Engaging experts with niche marketing expertise can get you on the fast path to success. It’s important to hire consultants, NOT insultants – you need support that moves you to a better place versus pointing out a bunch of problems and not being able to help you solve them. When it comes to marketing audits, an outside perspective can force you to explore the strengths, shortcomings, or vulnerabilities impacting your bottom line. The unsexy marketing work of figuring out how your business operates is a fact-finding mission that will help identify opportunities for optimization, recalibration, or waste.
That’s where Web Marketing Therapy steps in. Our team understands that your business is one-of-a-kind and has unique needs. A WMT audit will “look under the hood” of your organization and pinpoint exact areas for transformation.
Our comprehensive marketing audit approach uses a five-factor marketing success framework: credibility, usability, visibility, sellability, and scalability. Scrutinizing your marketing from these different vantage points allows us to review and measure all elements of your current approach – web, social, search, ads, email, and content – and build a comprehensive plan for the future, prioritizing your company’s needs.
Commit to Making Meaningful Improvements
A marketing audit uncovers your most valuable marketing assets and opportunities when done well. It uncovers waste, as well as new solutions. You end with a blueprint for what to edit as well as the next steps.
Conducting a marketing audit is a must-do first step. Understanding how to prioritize and execute improvements and the best tools is where expert advisory comes in. Taking action to make meaningful improvements to your organization over time will ultimately lead to your growth and success.
Making time for regular marketing audits and placing your trust in marketing professionals can help you stay ahead of the curve, fine-tune your approaches, and improve your performance.
From website optimization to email marketing to improving search engine rankings, much can be done to measure and maximize your marketing architecture. My team would love to work with you to thoroughly diagnose and prescribe marketing care through creativity, accountability, and actionable steps.
Contact us today to uncover your marketing potential.