Spring is here – flowers are blooming, weather is warming up and love is in the air.

The same spring energy that boosts personal love affairs often inspires revisiting business goals to boost professional affairs.

Marketing is what makes business relationships happen.  Take this beautiful time to get inspired to revisit resolutions made in the new year and set new business goals.   Setting goals is not the step that starts success. The way you approach business goal setting needs to be addressed so you step in the right direction.

One of my favorite advice articles on goal setting is from small business advisor Paul Foster (aka The Business Therapist). He wrote a blog post earlier this year about New Year’s resolutions tips that I use year-round, especially in spring as I spring-clean my marketing ideas.

Even if you haven’t achieved goals, don’t focus on the negative – focus on the positive.  Start small to snowball.  Foster advises on focusing on only one goal at a time – start by simply picking the most important one. He says, “It’s OK to pick an easy but important goal. When you accomplish it, you will want to keep going on to the next goal.”

Follow these steps to set business goals that stick:

1) Take goals step by step – Pick the most important one, then move upward.
2) Write goals down.  You need to visually see the goal to focus on accomplishing it.  Place your written goal where you can read it to yourself daily for 30 days.
3) State goals in the positive.  “I will blog weekly to help boost my credibility and visibility” vs. “I’m not going to let another year go without blogging”.  They key to doing this is setting the goal in the ‘NOW’ – Rework the goal to be phrased like you have already accomplished it.
Marketing Rx: Take time to work on your business, not just in it.  Spring cleaning isn’t just for your closet.  Take time to step away from the day-to-day and document business and marketing goals!!