Digital marketing tip to support your SEO efforts:
When you update website copy on pages, DO NOT forget to update the old metadata so it supports the new page text!
We make changes to our web pages all the time, but we have to remember that the code affiliated with that page needs to help the search engines understand what that page is about.
Whether you make your own website updates or you have help doing this, be sure to make sure the meta title and meta description are updated if you change text dramatically. Meta titles should be no more than 50 characters (including spaces) and descriptions 150-160 characters (including spaces).
This is what WE see when we are looking at copy:
THIS is what a search engines sees (geeky!):
If you want visibility, marry the art of new copy with the science of complimentary metadata code!
For more tips, be sure to subscribe to our blog and feel free to ask any questions here so we post content that helps you!