Maile Ohye, Developer Programs Tech Lead at Google, shares SEO essentials for startups in under 10 minutes. In her own words she states: “Everything I’d tell a startup if I had ten minutes as their SEO consultant.” And because I love WMT blog readers so much, in addition to sharing the video below, I provided a summary of SEO essentials under the video (you are welcome).

#1. Select www or non www (301 redirect)

#2. Verify ownership in webmaster tools

#3. Domain background check

#4. Webmaster Tools: Fetch as Googlebot

#5. Include analytics code – Start collecting data even if you’re not ready to use it

#6. Strategy in site design

#7. Define your conversion

#8. Be smart about your copy

#9. Every page should include unique topic, unique title, unique meta description. For non-dynamic sites: keywords in the filename, lowercase, and hyphen separated. And descriptive anchor text for every link. (Just say NO to CLICK HERE).

#10. A good example of Sitelinks is

#11. Avoid potential pitfalls and pay attention to page load time (2 seconds is the customer “acceptability” threshold for e-commerce sites and google aims for under a half second)

#12. Ranking – check company name, check other terms, and GET INVOLVED.

“No one searches for your new kind of product or service? Perhaps prioritize finding a potential audience/community on existing forums, blogs, or social media sites”

“To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”

Contact us to learn about WMT’s Five Factor Success Approach to boost credibility (do people know you, like you and trust you?), usability (is your site easy to navigate?), visibility (are you utilizing marketing channels to get the most out of the web?), sellability (what is the value of what your organization does?) and scalability (is your marketing growing with your business?).


  • Ahh, I love the classics. This is a great post by Maile because its SO simple yet so many people fail to cover these basics. And this just goes to show you that on-page SEO is mostly about web development best practices. Most of this stuff would not be considered “traditional” SEO, it would be more the kind of stuff that you expect your web developer to do.

  • What a gift. Everyone updating their site should see if their people are planning to apply this stuff. If not they should just call Web Marketing Therapy. They made sure my new site followed great SEO basics and then some.
    Like I’d have known the difference. But when you blog this stuff it just shows that you use it!
    Nice generous post!
    I have a new girl-tech-crush, Maile!

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