#1. Select www or non www (301 redirect)
#2. Verify ownership in webmaster tools
#3. Domain background check
#4. Webmaster Tools: Fetch as Googlebot
#5. Include analytics code – Start collecting data even if you’re not ready to use it
#6. Strategy in site design
#7. Define your conversion
#8. Be smart about your copy
#9. Every page should include unique topic, unique title, unique meta description. For non-dynamic sites: keywords in the filename, lowercase, and hyphen separated. And descriptive anchor text for every link. (Just say NO to CLICK HERE).
#10. A good example of Sitelinks is Nasa.gov
#11. Avoid potential pitfalls and pay attention to page load time (2 seconds is the customer “acceptability” threshold for e-commerce sites and google aims for under a half second)
#12. Ranking – check company name, check other terms, and GET INVOLVED.
“No one searches for your new kind of product or service? Perhaps prioritize finding a potential audience/community on existing forums, blogs, or social media sites”
“To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”
Contact us to learn about WMT’s Five Factor Success Approach to boost credibility (do people know you, like you and trust you?), usability (is your site easy to navigate?), visibility (are you utilizing marketing channels to get the most out of the web?), sellability (what is the value of what your organization does?) and scalability (is your marketing growing with your business?).