I love being a marketing therapist, I get to observe a melange of marketing situations, listen and offer marketing advice that all leads to helping people help themselves, their organizations and their companies.
I also get to tap my inner web marketing nerd 🙂
My therapist/nerd combo loves to watch patterns, as it is through patten observation that you can detect trends, troubleshoot and create solutions.
Case in point – marketing patterns and the cash crunch. Speaking of “cash crunch”, (random diversion…have to share) that the wild web women at LTWM have a coolio banker client and I proposed that they make customized cash crunch candy bars for trade show handouts to shed light/humor and make a meaningful marketing impact at a what-normally-be-blah trade show and I got no love, no ah-ha funny idea, nada….sorry to use the blog for my own marketing therapy…I thought my idea was brilliant!
Okay, back to the cash crunch, negative psyche and marketing (I always bring it back to marketing, what else is there!?) But there are yin/yang patterns…do you fit into either category? Marketing Cash Crunch Patterns:
2. On the flip side, the other pattern I see is business people shifting dollars to web marketing because it is the future (duh, hello!!) and capital investments like kick ass (I can swear, it’s my blog) web marketing collateral (only the most valuable real estate on the planet) pays. When cash is tight, professionals can get more creative as they have to work with what they have. This could be adding great content to sites, tapping social media, online networking, taking online marketing classes and doing the work in house or tapping local search. I have even seen companies lay off full time marketing talent to move more emphasis to the web because web marketing is:
Big Human Resource Saver
Huge Traffic Driver
WAY cost efficient