I recently wrote an article for LinkedIn about how I scored an internship with Web Marketing Therapy. The article, called Sending out a Résumé is Not Enough Anymore is about career management. Marketing yourself is the core of career management, so I am sharing the article here as well for anyone wanting to manage their personal brand or market themselves for that next job.

As soon as I heard about Web Marketing Therapy, I knew I wanted to work with them. So I let them know. I emailed them twice explaining the value I could bring to the team. It wasn’t until I made an effort to meet with WMT’s CEO, Lorrie Ross when she was speaking at a Santa Barbara conference that I made a dent. Through persistence, vivid passion, and some healthy cyber stalking, I was able to score (and create) an internship, which became a full time job!

Employers want people who are hungry and who really want that job. It’s important to stand out beyond the resume and really show them you want it. Taking the extra step to research the company and understand its values are ways of showing you care about the company you’re applying for. It’s the small extra efforts that make you stand out from everyone else and helps you score that job.

The LinkedIn post has marketing wisdom on how to present yourself and also ties into the importance of personal branding. It also is a great reminder to go grab the reigns of what you want in your professional life! I invite you to read the post here.

Marketing Love,

Katherine