Marketing with an educational focus is a sure-fire way to successfully brand build and boost business.
A common marketing definition is: maximizing exchanges. While this is accurate, “exchanges” seems so robotic, so at WMT, we replace “exchanges” with “relationships”.
Marketing means maximizing relationships.
There’s all this talk about getting more leads and sales, but if you really want a sustainable business, think about marketing on a deeper level. How can you maximize relationships (before and after the sale) with marketing?
The answer – make education the foundation of your marketing.
markeding® is a term I coined years ago to help my clients reframe their mindset about marketing, putting relationships first, and in doing so, empowering your audience.
Retrain your brain to think about marketing in an altruistic way – be a giver, not a taker.