Happy 2010! I just returned from a very wonderful, relaxing (and necessary) holiday. The break gave me space to reflect on last year, to spend time with people I love, and to re-set a healthy work/life foundation. Taking time off pulled me off a very unhealthy “hamster wheel” pattern of go-go-going in circles…circles with no clear end in sight. I learned a LOT in 2009 about myself, and not all of it was pretty.
I believe in “failing forward” and learning from what worked (and what doesn’t). I start 2010 more connected to my strengths, weaknesses, wants and needs. This is good for me and REALLY good for the advice I will be sharing with you this year and beyond.
Our personal and professional lives blend. I don’t care how touchy-feely you are, whether you like it or not, the two go hand in hand. When your personal life is strong, it helps your professional life and vise-versa. My core was very unstable last year and it took some serious time off (and unplugging from the computer and phone) to help me see that.
A Healthy New Year’s Resolution:
My 2010 theme is all about “life feng-shui”. I am in the process of “feng-shui-ing” my personal and professional life to clear space to focus on meaningful work and relationships. We need space to think, be creative, reflect and take care of ourselves. If we do not take care of ourselves, we cannot be as helpful and present to help others. Mother Teresa said that we “take care of ourselves, our family, our community and the world” Note the order of who we have to care for! Change begins with us. We need to work inward before we work outward.
What This Has To Do with Marketing:
I am sharing all of this because as a web marketing speaker, the marketing therapist, teacher and CEO of our web marketing agency, I think it is un-authentic to pretend that I am perfect. I’m not perfect. I am, however, committed to taking responsibility for my actions and learning and growing and SHARING my experiences to help others. Marketing is about building relationships and web marketing supports our ability to create awareness, distribute information, create connections, offer good customer service and sell our products/services.
I am being 100% real. In order to help you, my biggest credentials come from being able to identify with my target audience. I am my target market, as real as they come!
When people ask about my credentials, I used to talk about my Masters degree, experience working for large corporations, my awards and agency successes, but lately, I hear myself getting to my core when I talk to people. I tell people when I speak at conferences, client consultations and workshops that I am a small business owner, entrepreneur and marketing professional. I work in the trenches and I practice what I preach. I have good days and bad days and I learn and grow every day. Like you, I make mistakes and I have great successes – ALL of what I learn can help me be the best service to you and my being “unperfect” as I learn on myself, allows me to be a powerful marketer.
Your First Dose of Marketing Therapy for 2010:
KNOW YOUR WORTH.
According to the Free Dictionary, the definition of worth is:
Self-worth is defined as:
What is Your Professional Worth?
I want you all to reflect on what your professional worth is. What value to you bring to your work? Don’t think about the WHAT of your work, focus on the HOW – the HOW of your products and services is where your value and worth lie. Once your worth is clear, make sure your marketing communicates your worth.
“It ain’t bragging if it is true”
Write down your worth – personally and professionally. Some of this is monetary worth, some of your worth is going to be personal, health-related, self-respect, etc. This needs to include:
2. Your Values (and if you are in business to make a quick buck and you have no passion or commitment for your profession, please find another blog, we are not the right fit for you….)