It’s pretty common for professionals to start a session on my virtual marketing therapy couch and self-diagnose a “lack of new business” problem.
While some therapists might say “Hmmmm….tell me more”, I cut to the chase and bust out tough love to break down the victim mentality. If marketing greed is a problem, the solution is to re-train your brain to work from an attitude of gratitude to maximize business.
Don’t get me wrong, it is healthy (and often necessary) to want more business…it’s the mindset that might be problematic. Your mindset needs to shift from a feeling of scarcity to a mindset of abundance to attract money honey.
I find that a lot of therapy sessions end with a realization that clients may not need new business, they actually are overlooking the best business that is right in front of them – their current customers. For most organizations, the best customers are existing customers.
People who already chose you are in your circle (your sales funnel). What can you be doing to nurture those relationships? Can you develop more products for them? New service solutions to add value to your client base?
Look at the people who are already committed to you and take care of them first before you look at shiny new work. Marketers call this “the low hanging fruit” Ideas to market with an attitude of gratitude include:
- Sending helpful newsletters
- Connecting via social media platforms
- Providing great customer service with an educational blog
Think of any of these ideas as markeding – marketing with an educational focus. When you look at marketing as a way to be helpful, service-centric and relationship-centric, you shift the way you look at and approach marketing. Marketing with an educational focus shows your gratitude, nurtures relationships AND can also help attract new clients along the way.
Plus, it is important that you take care of your customers because they have the power to refer you to other people. We all know word-of-mouth is one of the most popular ways to attract new people into your sales filter. Take care of the clients you already have. Remind them why they fell in love with your product or service in the first place. Relationships need attention!
When you use web marketing as a way to show gratitude and work from an educational place, you also get word-of-mouse marketing benefits.
Remember, the true meaning of marketing is to maximize relationships.
Lead with love.
Make new friends, but keep the old
One is silver and the other’s gold.