I lost count of the many marketing interventions I staged on organizations or entrepreneurs who have “about pages” on their websites that have no value, values, personality or voice. Boring “about” or “about us” website pages = blah business results. … Read More
What is “No Bull” Website building? Watch this video from a series that Lorrie Thomas put together for The Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College. This webinar provides a jumping off point for anyone looking … Read More
I was checking out the iMediaConnection story this morning that shares how the Wild Web Women got our titles, as well as Lorrie’s definition of a Web Marketing intervention (it’s a fun and informative read!) and stumbled upon another excellent … Read More
I admit it, I hate when a client gets TOO involved in the website design process. People forget that websites are not a fine art project, they are a tool. There will be some visual compromises in order to attain … Read More
“Dress like you mean it.” – Ted Gibson My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me … Read More
Unfortunately, this is how many graphic designers and web developers see their clients. Of course everyone wants to get the best price possible, but there is some degree of truth in the old adage “you get what you pay for”. … Read More
