I stumbled across a blog post I wrote in 2009 called the Top 10 Ways to Make Money from Your Site and wanted to re-address these helpful points so you look at web marketing critically and strategically. Making money from … Read More
I lost count of the many marketing interventions I staged on organizations or entrepreneurs who have “about pages” on their websites that have no value, values, personality or voice. Boring “about” or “about us” website pages = blah business results. … Read More
What is “No Bull” Website building? Watch this video from a series that Lorrie Thomas put together for The Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College. This webinar provides a jumping off point for anyone looking … Read More
I was checking out the iMediaConnection story this morning that shares how the Wild Web Women got our titles, as well as Lorrie’s definition of a Web Marketing intervention (it’s a fun and informative read!) and stumbled upon another excellent … Read More
I admit it, I hate when a client gets TOO involved in the website design process. People forget that websites are not a fine art project, they are a tool. There will be some visual compromises in order to attain … Read More
“Dress like you mean it.” – Ted Gibson My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me … Read More
