I shared this Google Analytics video with my UCSB Extension Web Analytics class and I thought it was a good Friday funny to share with you. I think we all know the sickness – paralysis from analysis – and my … Read More
Web Analytics Friday Funny
Web Analytics
WMT Recaps the New Version of Google Analytics
You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report … Read More
Ask The Marketing Therapist – The Lowdown on Web Measurement Language
Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics. Insurance … Read More
Monday Marketing Motivation: Stay Hungry
No, this blog post was not created to make you crave pancakes. This is a reminder to not be complacent. STAY HUNGRY. My Faja (Austin Powers slang for Father) reminded me of this when we were driving to one of … Read More
Search Engine Marketing Blogging Tips Including Why Duplicate Blog Content Can Hurt Your SEO
There is a Web Marketing Therapy laundry list of blogging best practices to boost SEO, listed below are just a few of those best practices to help you get started. 1. Use keywords and key phrases in your blog titles. … Read More
BrightTALK Webcast: Optimize the Marketing Metric that Matter$ – Relationship ROI®
I am really excited to announce that I will be hosting a wild web marketing webcast for BrightTALK’s Engagement Marketing Summit. SIGN UP TODAY TO GET SMART! Who: You, silly! What: Webcast on Optimize the Marketing Metric that Matter$ – Relationship ROI® … Read More