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Web Analytics

Tips to Grow Your Brand from the NRF 2013 Retail Show

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By Web Marketing TherapyAddictions, Blog, Marketing Strategy, Small Business, Web Analytics

Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight … Read More

Data Diva Tip: Review Qualitative Data

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By Web Marketing TherapyBlog, Web Analytics, Web Marketing Best Practices

A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review Qualitative Data! Foster shares the importance of reviewing leads … Read More

Web Analytics Friday Funny

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By Web Marketing TherapyComic Relief, Web Analytics

I shared this Google Analytics video with my UCSB Extension Web Analytics class and I thought it was a good Friday funny to share with you. I think we all know the sickness – paralysis from analysis – and my … Read More

WMT Recaps the New Version of Google Analytics

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By Web Marketing TherapyBlog, Geeky Web Marketing Data, Marketing Strategy, Self Help Marketing Resources, Technologies, Tools, Web Analytics

You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report … Read More

Ask The Marketing Therapist – The Lowdown on Web Measurement Language

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By Lorrie ThomasAsk the Marketing Therapist, Geeky Web Marketing Data, Web Analytics

Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics. Insurance … Read More

Monday Marketing Motivation: Stay Hungry

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By Web Marketing TherapyMotivational Marketing Quotes, Web Analytics, Web Marketing Deep Thoughts

No, this blog post was not created to make you crave pancakes.  This is a reminder to not be complacent. STAY HUNGRY. My Faja (Austin Powers slang for Father) reminded me of this when we were driving to one of … Read More

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