Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight … Read More
A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review Qualitative Data! Foster shares the importance of reviewing leads … Read More
I shared this Google Analytics video with my UCSB Extension Web Analytics class and I thought it was a good Friday funny to share with you. I think we all know the sickness – paralysis from analysis – and my … Read More
You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report … Read More
Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics. Insurance … Read More
No, this blog post was not created to make you crave pancakes. This is a reminder to not be complacent. STAY HUNGRY. My Faja (Austin Powers slang for Father) reminded me of this when we were driving to one of … Read More
