Can you think of a business – large or small – that doesn’t have a Facebook page? Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count. Make sure your … Read More
Marketing that Matters
Easy Content Creation Ideas – Healthy Hashtag Help
Do you ever have those “what the heck should I post to social media?!” moments? We get it, we’ve been there. Spare unnecessary social media marketing stress – schedule posts in advance with a little help from some healthy hashtags. The … Read More
Marketing Is About Relationships, Not Sales
Marketing is not just a means to make sales. Marketing creates and cultivates and relationships. There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a … Read More
Diagnosis: Digital Marketing Projection Disorder
In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More
Overcoming Sales Funnel Tunnel Vision
The marketing sales funnel idea (getting consumers into a funnel, only to push some through) has always seemed a little icky to me. Consumers don’t fall perfectly down a funnel, they often weave back and forth, making their unique way to a purchase … Read More