Can you think of a business – large or small – that doesn’t have a Facebook page? Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count. Make sure your … Read More
Recently while visiting my client’s Facebook page, I noticed that Facebook changed their page layout. Instead of seeing posts up high like I was before, I was scrolling really far down to get to their actual posts. I was seeing “Services”, … Read More
I love this quote from motivational speaker Tony Gaskins: “Evaluate the people in your life; then promote, demote, or terminate. You’re the CEO of your life.” I often hear my clients say “I have a really hard time with my … Read More
The most common challenge professionals face when managing social media marketing on Facebook, Twitter, LinkedIn, Instagram or Pinterest is writing and managing content, starting with the #1 question: “What should I post?” Creating social media content is a pain ONLY when … Read More
In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More
Social Media Examiner published a very insightful report which delved into the way that social media marketing is being used by over 5,000 marketers to uncover which social media tactics are the most effective. They cover everything from social media, video, … Read More
