Happy New Year! I spent the remainder of 2015 unwinding with family and friends – a very necessary digital unplug to recharge! While I had the mental space to reflect, I reviewed the past year and patterns to kick off 2016 on a … Read More
If your business is looking to connect with a young and growing audience then advertising on the photo-sharing site Instagram may be a great online advertising option. Instagram (whose parent company is Facebook) recently launched advertising options for businesses of all … Read More
I have spent WAY too much time this month cleaning up messes from clients who needed us to unravel “quick and dirty” choices. Haphazard decisions create more time, expense and effort. With digital marketing, it is important to stop, breathe, get educated … Read More
I came across this quote “Perhaps the butterfly is proof… that you can go through a great deal of darkness yet become something beautiful.” and it spoke to me in a number of ways. Whether you are an entrepreneur on a professional … Read More
A web marketing neophiliac is someone who craves anything that is new web marketing-wise instead of taking care of what they already have. An example of web marketing neophilia is neglecting optimizing current web assets that need optimization (websites, social … Read More
I was doing a little self-help this week and completed an audit of my social media accounts. I was disappointed to see how badly I had neglected LinkedIn! As a social media marketing professional, I was ashamed! But I got … Read More
