Insight from the Dalai Lama: “Learn the rules so you know how to break them properly.”
You heard it folks, straight from the Dalai Lama Insight desk calendar that sits on my desk: “BREAK THE RULES!” Or at least learn them so you know how to break them if you ever get the opportunity.
Marketing insight gained: Take risks – better yet – take calculated risks. Do your research before you make the big marketing leap, learn as much as you can and then jump! Assess, strategy, execute, and repeat.
Local news: His Holiness the Dalai Lama visiting UCSB April 24, 2009