Color is a key element in communication and plays a vital role in the world we live. Color can influence your opinion, change your behavior and either calm or raise your blood pressure.

The colors used for your website, product, business card or logo can cause powerful reactions.

Here are some online tools you can use to make the most out of your use of color:

1. First of all, it might be a good idea to determine if you are color blind.

But remember, just because you may not be color blind does not prevent you from suffering from bad taste. (LOL)

2. To help you get inspired with ideas for your project or for the color-match-challenged crowd, check out Koler for a great assortment of color themes. You can even enter in a base color and see all the other colors that match.

3. Let’s say you have an illustration or photo that contains some amazing colors you want to use. allows you to drag-n-drop that image into the application, provides a color analysis and then extracts the  colors into color palettes for Adobe Photoshop or Illustrator CS3.

Finally, keep in mind that while color is great, beware not to unnecessarily turn your website into a bowl of Fruit Loops. My rule of thumb is to start with a foundation of two colors and then add highlights to that where needed.