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Website Strategy, Website Design and Development

No matter how large of small your business is, you cannot afford to NOT have a website that is on brand and on purpose. Organizations do not plan to fail with their websites, but if they fail to plan (or know how to make websites strategically) money spent can be money wasted. When you invest in an expert marketing firm like WMT, your website becomes a tool to boost awareness, share information, connect with current and prospective customers, serve customers and sell.

Web Marketing Therapy's website design and development process (outlined in the book The 36-Hour Course to Online Marketing ) works. Our work involves planning, adding in expert web marketing ideas, project management, copywriting, website architecture, search engine optimization, design, development, social media design, blog strategy and post launch marketing. Healthy Marketing = Wealthy Organizations. Contact us today if you are ready to invest in a scalable web solution.

Web Design Case Studies:

Patient: Santa Barbara Water Taxi (sbwatertaxi.com)

Diagnosis: Captain Fred Hershman came to Web Marketing Therapy wanting web marketing to help boost his Santa Barbara water cruise business. He was diagnosed with an unhealthy website that did not reflect the amazing services offered. He needed a full web marketing breakdown to get to a web marketing breakthrough. We rebuilt the whole site from the ground up – design, photos, copy and added social media and search engine optimization.

Prescription: Mega marketing meds: "The works!" Website makeover, new photography, video production, search engine optimization, full website copywriting, social media strategy and setup, post launch marketing plan.

Healthy Web Life / Follow-up Visit: Post launch, Santa Barbara Water Taxi has had increased search visibility, gets more leads than ever and saves time because the new site is easy to use and answers common questions (like hours, types of services) so when leads call, they are pre-qualified. The Santa Barbara Water Taxi has since invested in a 46-passenger yacht and Web Marketing Therapy will be managing website design and development for their new Celebration Cruises Santa Barbara business!

Website Before:

Website After:

• Website: www.sbwatertaxi.com

• Blog: www.sbwatertaxi.com/blog/

• Facebook:www.facebook.com/SantaBarbaraWaterTaxi

• YouTube: www.youtube.com/user/captfred10#p/u

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Patient: Lorrie Thomas (lorriethomas.com)
yes, we checked ourselves into WMT!

Diagnosis: Lorrie got into the wild web consulting world in 2005 calling her business "Lorrie Thomas Web Marketing" (LTWM) As Web Marketing Therapy grew, the Lorrie Thomas Web Marketing brand was creating a "multiple personality brand disorder" issue. When Web Marketing Therapy became a corporation, it was officially time to kill the old Lorrie Thomas brand and re-purpose this website to talk about Lorrie's work as a web marketing expert and link back to the book on Amazon and to Web Marketing Therapy!

Prescription: Total website design face lift. Break up with the old LTMM brand entirely. Keep the domain since the search engines have indexed the heck out of it, but repurpose it as a personal branding platform to support speaking, training, advisory and book sales. Website design overhaul, new copy, new head shots, search optimization and social media integration.

Healthy Web Life / Follow-up Visit: Lorrie's new site is "on brand" and "on purpose". We have to walk the talk so although we'd rather work on other client sites and not our own, it was worth making sure that our CEO had her personal web brand optimized.

Website Before:

Website After:

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