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Web Marketing Strategic Planning

Every business is different. Your web marketing plan needs to be custom to your organization. Making Small Businesses BIG with the Web! ® is how Web Marketing Therapy developed our five step strategic planning process – we have been serving organizations since 2005 with our custom marketing solutions, watching organizations launch, grow, thrive (and some even making the Inc 500 list for their exponential growth!)

Web Marketing Therapy's strategic planning process was shared in The 36-Hour Course to Online Marketing book (Mc-Graw Hill) by The Marketing Therapist ® Lorrie Thomas Ross. Our motto is "strategy first, execution second". We support organizations who need PR campaigns, website optimization, search optimization, social media marketing, online advertising, branding and much more. Contact us today if you would like to get on the therapy couch to see how we can support you.

Web Marketing Strategy Case Study:

Patient: Calla Gold (callagold.com)

Diagnosis: Calla met Lorrie Thomas after a women's business event and realized she needed some marketing help – so Calla self-diagnosed! Admitting that you need marketing help IS the first step to recovery! After a free consultation, WMT assessed her needs and devised a step- by-step custom online marketing plan for her.

Prescription: Brand self-image adjustment. Need for image consistency beginning with business cards, website, blog and social media design. Social Media efforts: We suggested Calla started blogging (which she is great at!) improved the look of her Facebook Business Page to be as beautiful as the jewelry she creates and strongly urged her to completely re-do the website. She agreed. The entire site was mapped out with an integrated web marketing approach (like SEO, blog registration, analytics, social media) implemented from the beginning. We added a custom YouTube channel for her (even editing and adding graphics to her library). WMT helped Calla re-write her biography for PR (which she uses for local media) and still advise to keep her marketing plan in full execution.

Website Before:

Website After:

Healthy Web Life / Follow-up Visit:Regular communication and guidance helped Calla realize the benefits of a holistic web marketing approach. Calla Gold now has a cohesive online presence that is generating more business for custom design work by people who find her on the web. She has more credibility, better site usability, more search visibility, boosted sellability and enjoys her newfound marketing scalability! The new and improved Calla Gold Facebook page has improved traffic and generated more leads that have converted to sales. She still blogging and those efforts appear to be paying off as well. WMT still offers light advisory to Calla and professional explaining when needed. Her marketing sparkles as much as her work does now – SOLID GOLD!

• Website: www.callagold.com

• Facebook: www.facebook.com/callagoldjewelry (she is now a social media socialite)

• Blog: www.callagold.com/blog

• YouTube: www.youtube.com/callagoldjewelry

• Twitter: twitter.com/sbjeweler

Testimonial: "I never knew Web Marketing Therapy existed until I met Lorrie Thomas after she spoke at a women's business event. She lit up the stage and made me laugh as well as learn. One thing I learned was that I was spinning my wheels by not having a plan. I'm a do-er and a successful jewelry designer and organization (especially marketing organization!!!) can take a back seat when it gets busy.

We had a free consultation - her ideas on using step by step plans to do online marketing really resonated with me. Not doing ten things at once that weren't yielding the result I wanted appealed to me as well.

I admitted I needed help as my first step to recovery and became a Web Marketing Therapy client. The "Wild Web Women" got to work on my custom marketing plan. I was advised clean up my brand. They not only advise but they also make sure the ideas get done and they handled it beautifully (ideas for business cards, website, blog, social media design and more). They suggested I get into blogging and I dived in and had great responses from the start. They upped my Facebook Business Page game and that improved things and lead to sales with an integrated web marketing approach.

They suggested how I should re-do my website – mapping it out with marketing ideas built in (like search optimization, email sign ups, social media) before we got into execution so the work was done right - the first time. I already knew I needed a new site but didn't know what steps to take to make it effective in this new SEO savvy internet world. With their guidance I get more than I expected in aesthetics and functionality and usability.

I now have a cohesive online presence and am being called regularly for custom design work by people who find me on the web. This is fantastic. The help I received from Melissa the project manager of each new step made it all happen well and on target.

I highly recommend that people who are busy and perhaps not completely up on what is needed in online marketing in this ever changing new marketing world call Web Marketing Therapy and have a stress free marketing plan made. If you follow their advice you'll be very happy".

Calla Gold, Jeweler
CallaGoldJewelry

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