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Web Marketing Strategic Planning

Every business is different. Your web marketing plan needs to be custom to your organization. Making Small Businesses BIG with the Web! ® is how Web Marketing Therapy developed our five step strategic planning process – we have been serving organizations since 2005 with our custom marketing solutions, watching organizations launch, grow, thrive (and some even making the Inc 500 list for their exponential growth!)

Web Marketing Therapy's strategic planning process was shared in The 36-Hour Course to Online Marketing book (Mc-Graw Hill) by The Marketing Therapist ® Lorrie Thomas Ross. Our motto is "strategy first, execution second". We support organizations who need PR campaigns, website optimization, search optimization, social media marketing, online advertising, branding and much more. Contact us today if you would like to get on the therapy couch to see how we can support you.

Web Marketing Strategy Case Study:

Patient: CastCoverz, Fun-Fashion forward cast covers! (castcoverz.com)

Diagnosis: In major need of marketing strategy support: CastCoverz! craved Total Web Domination (TWD!) and we delivered! Brand identity lacked spunk, social media needed sprucing and web content needed "ka-pow". As such, a full spectrum marketing plan encompassing the Web Marketing Therapy Five Factors for Success was in full order. Facebook and Twitter pages were established but they were underutilized and not employing best practices.

Prescription: Identity facelift! Logo optimization, tagline creation and on-brand, on-purpose marketing collateral was created for consistency to solidify the credibility of CastCoverz!. This company needed to be led the path to Total Web Domination: website optimizations, the creation of a blog, customized social media solutions, press page optimization, product packaging, signage and more! Online and Offline integration for maximum marketing power!

Optimization of website SEO and implementation of social media best practices were attained: We linked and synced all social media to the blog and to the website. Annette and her employees were sent to Social Media and Blogging Bootcamp where we trained the team on best practices and helped achieve more followers on FB and receive a Vanity URL. We created an on-brand custom Twitter and YouTube Channel for maximized web visibility. We even optimized Annette's (owner of CastCoverz!) personal LinkedIn account and set up a Company/Products LinkedIn. Implementation of online press page and online public relations training helps keep the media honed in on the latest CastCoverz! news.

Healthy Web Life / Follow-up Visit: Daily/weekly/monthly (as needed, a la carte) advisory, execution, design support and training. We have helped save Annette from being a danger to herself and others with some potentially expensive marketing ideas too! We also provide content creation (Press Releases, Blogposts) and PR support (Media Interview, Release Distribution). We continue to support CastCoverZ! through the creation of things like training packets for the client on PR best practices (from online press release distribution to adding the correct metadata to your press page) and more!

CastCoverz! is rocking the Wild Web with a marketing plan, a super fun identity for the organization and the ability to both create and share quality content with their market!

Testimonial: "WMT promised CastCoverz! Total Web Domination...and they are delivering.  My WMT professional marketing team of Lorrie, Darla, Nicki, Wil and Kelly have stayed on task, on budget and on message.  But, more than that, they think outside of the box, become entrenched in all my marketing on and offline, hold me accountable and offer solutions where I didn't even know I had an issue!  Isn't that what (Web Marketing) Therapy is all about?  As a solo entrepreneur, their savvy counsel and personal connection are important to me, and they are just plain fun to work with!  As a result, CastCoverz! has moved to the next level...a solid business with a tight message and SALES, SALES, SALES!"

– Annette d. Giacomazzi (CastCoverz.com)

Logo Before and After:

Blog:

Tradeshow Collateral:

Press Page Implementation and Training:

Custom Twitter and Social Media Training:

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Patient: Calla Gold (callagold.com)

Diagnosis: Calla met Lorrie Thomas after a women's business event and realized she needed some marketing help – so Calla self-diagnosed! Admitting that you need marketing help IS the first step to recovery! After a free consultation, WMT assessed her needs and devised a step- by-step custom online marketing plan for her.

Prescription: Brand self-image adjustment. Need for image consistency beginning with business cards, website, blog and social media design. Social Media efforts: We suggested Calla started blogging (which she is great at!) improved the look of her Facebook Business Page to be as beautiful as the jewelry she creates and strongly urged her to completely re-do the website. She agreed. The entire site was mapped out with an integrated web marketing approach (like SEO, blog registration, analytics, social media) implemented from the beginning. We added a custom YouTube channel for her (even editing and adding graphics to her library). WMT helped Calla re-write her biography for PR (which she uses for local media) and still advise to keep her marketing plan in full execution.

Website Before:

Website After:

Healthy Web Life / Follow-up Visit:Regular communication and guidance helped Calla realize the benefits of a holistic web marketing approach. Calla Gold now has a cohesive online presence that is generating more business for custom design work by people who find her on the web. She has more credibility, better site usability, more search visibility, boosted sellability and enjoys her newfound marketing scalability! The new and improved Calla Gold Facebook page has improved traffic and generated more leads that have converted to sales. She still blogging and those efforts appear to be paying off as well. WMT still offers light advisory to Calla and professional explaining when needed. Her marketing sparkles as much as her work does now – SOLID GOLD!

• Website: www.callagold.com

• Facebook: www.facebook.com/callagoldjewelry (she is now a social media socialite)

• Blog: www.callagold.com/blog

• YouTube: www.youtube.com/callagoldjewelry

• Twitter: twitter.com/sbjeweler

Testimonial: "I never knew Web Marketing Therapy existed until I met Lorrie Thomas after she spoke at a women's business event. She lit up the stage and made me laugh as well as learn. One thing I learned was that I was spinning my wheels by not having a plan. I'm a do-er and a successful jewelry designer and organization (especially marketing organization!!!) can take a back seat when it gets busy.

We had a free consultation - her ideas on using step by step plans to do online marketing really resonated with me. Not doing ten things at once that weren't yielding the result I wanted appealed to me as well.

I admitted I needed help as my first step to recovery and became a Web Marketing Therapy client. The "Wild Web Women" got to work on my custom marketing plan. I was advised clean up my brand. They not only advise but they also make sure the ideas get done and they handled it beautifully (ideas for business cards, website, blog, social media design and more). They suggested I get into blogging and I dived in and had great responses from the start. They upped my Facebook Business Page game and that improved things and lead to sales with an integrated web marketing approach.

They suggested how I should re-do my website – mapping it out with marketing ideas built in (like search optimization, email sign ups, social media) before we got into execution so the work was done right - the first time. I already knew I needed a new site but didn't know what steps to take to make it effective in this new SEO savvy internet world. With their guidance I get more than I expected in aesthetics and functionality and usability.

I now have a cohesive online presence and am being called regularly for custom design work by people who find me on the web. This is fantastic. The help I received from Melissa the project manager of each new step made it all happen well and on target.

I highly recommend that people who are busy and perhaps not completely up on what is needed in online marketing in this ever changing new marketing world call Web Marketing Therapy and have a stress free marketing plan made. If you follow their advice you'll be very happy".

– Calla Gold, Jeweler (CallaGoldJewelry)

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