Web Marketing Therapy

Viral Marketing for Rock Stars!

May 1st, 2009
by Kelly Kohen

When I first met my husband, he lived with five guys that made up a popular local band, Thriving Ivory. They had been close to record deals multiple times over the years, but something always fell through for them. They continued to play to crowds headlining in California clubs and opening up for Hootie and …

Posted in Blog, Daily Inspiration, Marketing Strategy, Positive Role Models, Social Media

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How Blake Mycoskie has Made the Business of Giving Pay Off for TOMS Shoes – A WMT Positive Role Model

April 8th, 2009
by treatmentspecialist

Blake Mycoskie’s daring philanthropic business model for TOMS Shoes is at the crux of the hugely successful company that fuses style and sustainability.
The TOM’S Mission is simple:
For every pair of shoes purchased, TOMS gives a pair to a child in need.
But how does Mycoskie do this?
TOMS runs on a tight marketing budget and doesn’t …

Posted in Blog, Positive Role Models, Social Media Marketing

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Skittlegate: Tasting the Rainbow of Web Flavors

March 10th, 2009
by treatmentspecialist

Skittlegate has been the topic of many heated marketing discussions since the company website was replaced with a real-time Twitter feed last Monday.
As David Armano points out, it was originally advertising agency Modernista! that threw away their Website in favor of simply patching together all of their information across various social networks so users would …

Posted in On the Couch, Social Media

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Revenge of the Web Marketing Nerds – An Anthropological Introduction to YouTube

November 25th, 2008
by Lorrie Thomas

Web 2.0 has brought on a ”revenge of the nerds” marketing celebration. The web has provided a wild world or opportunities, changed communication patterns, altered human behavior and (and I love this part) grabbed the traditional rules of marketing by the ankles, flipped it upside down and is shaking the heck out of it! Nerds rule in this …

Posted in Blog, Geeky Web Marketing Data, Positive Role Models, Social Media, Technologies, Viral Phenomenon, Web Marketing Best Practices

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