Web Marketing Therapy » wilson web http://www.webmarketingtherapy.com Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 18:46:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Mobile Site = More World Wide Web Sight http://www.webmarketingtherapy.com/blog/mobile-marketing-blog/mobile-site-more-world-wide-web-sight/ http://www.webmarketingtherapy.com/blog/mobile-marketing-blog/mobile-site-more-world-wide-web-sight/#comments Sun, 09 Oct 2011 23:28:44 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=15910 Web Marketing Related Posts:
  1. Mobile Sites – Design Best Practices (Part Two)
  2. Reasons To Consider a Mobile Website
  3. Mobile Marketing: Putting Your Brand in Your Customer’s Pockets
]]> Small business web marketing may be getting a whole lot smaller.  As mobile usage grows, more and more organizations will start thinking about the possibility of having a smaller web presence – a mobile one.

Example of a Mobile Specific Site

This is an example of a Mobile-Specific Site

Mobile sites can mean more sight by current and potential customers. It’s a good time to start thinking about building a mobile presence into your web marketing plan.

I just wrote an article that served as an introduction for what a business owner must know about mobile websites on small business web marketing website www.WilsonWeb.com (great website for web marketing articles!) in an article I wrote called Introduction to Mobile-Friendly Websites.

In the Introduction to Mobile-Friendly Websites article, I address the important points to understand before going down the mobile path:

1. Mobile Apps Versus Mobile Sites

2. Mobile Site Options
a. Mobile-functional
b. Mobile-optimized
c. Mobile-specific

3. Marketing Benefits of Being Mobile
a. Boosts to search engine ranking
b. Improvements in customer service
c. Competitive edge

No matter what size your organization is, it never pays to think small when it comes to service…but when it comes to mobile sites, small may be the new big.

Check out the Introduction to Mobile-Friendly Websites article and stay tuned, as in I will drill deeper into the specifics of mobile site design in my next article.

Web Marketing Related Posts:

  1. Mobile Sites – Design Best Practices (Part Two)
  2. Reasons To Consider a Mobile Website
  3. Mobile Marketing: Putting Your Brand in Your Customer’s Pockets

]]> http://www.webmarketingtherapy.com/blog/mobile-marketing-blog/mobile-site-more-world-wide-web-sight/feed/ 3 Focus Your Marketing on Educating Customers http://www.webmarketingtherapy.com/blog/focus-your-marketing-on-educating-customers/ http://www.webmarketingtherapy.com/blog/focus-your-marketing-on-educating-customers/#comments Fri, 27 May 2011 20:05:08 +0000 Kelly Kohen http://www.webmarketingtherapy.com/?p=15105 Web Marketing Related Posts:
  1. MarkEDing will Get You Results
  2. Social Media Marketing Content Do’s and Don’ts
  3. Web Marketing Therapy Presents: Hierarchy of Marketing Needs
]]> Lorrie Thomas, aka The Marketing Therapist, wrote an article for Web Marketing Today called Focus Your Marketing on Educating Customers.  Simply put, integrating an educational aspect into your overall web marketing is one of the most powerful ways to make a marketing impact!

By keeping these three simple tips in mind, you can easily add education into your markEDing plan:

  1. Stop Selling – Start Serving and Supporting – by educating  site visitors you can allow them to feel empowered so they decide without being pushed, that they want to work with you
  2. Content is Still King – if the Content is Educational – content that helps a reader creates a connection to you or your organization
  3. Education Doesn’t Stop at the Sale – your best customers are your current customers

Read the full article here:  http://www.wilsonweb.com/design/thomas-educational-marketing.htm .  By educating your readers/clients/customers you CAN build a lasting relationship!

Web Marketing Related Posts:

  1. MarkEDing will Get You Results
  2. Social Media Marketing Content Do’s and Don’ts
  3. Web Marketing Therapy Presents: Hierarchy of Marketing Needs

]]> http://www.webmarketingtherapy.com/blog/focus-your-marketing-on-educating-customers/feed/ 0 Web Marketing Today Shares 15th Anniversary with Great Subscription Gift! http://www.webmarketingtherapy.com/blog/small-business/web-marketing-today-shares-15th-anniversary-with-great-subscription-gift/ http://www.webmarketingtherapy.com/blog/small-business/web-marketing-today-shares-15th-anniversary-with-great-subscription-gift/#comments Mon, 16 Nov 2009 21:30:40 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=8801 Web Marketing Related Posts:
  1. Make Your Marketing Matter – Hire a Great Team
  2. WMT on the other WMT Talking Secrets to Web Success
  3. Great Content Marketing Tips from ideaLaunch
]]> Web Marketing Today, www.webmarketingtoday.com, a wonderful Internet marketing resource for small business, is celebrating their 15th anniversary by giving anyone who subscribes to the Web Marketing Today newsletter six FREE e-books/whitepapers that cover the basics of Internet marketing – a $50 value.  This includes his most requested item: The Web Marketing Checklist – 37 Ways to Promote Your Website.

The first (yes, FIRST!) book I ever bought on Internet marketing was one written by Dr. Ralph Wilson, the founder of Web Marketing Today.  Ten years after I bought that book, it is a huge honor for Emilia and I to write for his site. :-)

Web Marketing Today’s 15th anniversary offer is too good to pass up.  All you do have to do is visit http://www.wilsonweb.com/ and sign up for the email newsletter. The eNewsletter is REALLY GOOD – Dr. Wilson gets experts in all fields of internet marketing to support small businesses!

Happy Anniversary Web Marketing Today!
Congratulations Dr. Wilson and thank you all you do!

Web Marketing Related Posts:

  1. Make Your Marketing Matter – Hire a Great Team
  2. WMT on the other WMT Talking Secrets to Web Success
  3. Great Content Marketing Tips from ideaLaunch

]]> http://www.webmarketingtherapy.com/blog/small-business/web-marketing-today-shares-15th-anniversary-with-great-subscription-gift/feed/ 1 How Local PR Can Increase Traffic to Your Site http://www.webmarketingtherapy.com/blog/search-engine-marketing-help/how-local-pr-can-increase-traffic-to-your-site/ http://www.webmarketingtherapy.com/blog/search-engine-marketing-help/how-local-pr-can-increase-traffic-to-your-site/#comments Wed, 15 Jul 2009 19:55:46 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=5990 Web Marketing Related Posts:
  1. How to Boost Your Local Business with Free Online PR
  2. How Local Business Can Profit by Buying Pay Per Click Advertising
  3. Ask the Marketing Therapist – Do “interactive” sites create more traffic?
]]> I had the pleasure of being interviewed by Dr. Ralph Wilson of www.wilsonweb.com about ways that local online public relations can boost traffic to your site.  I dish out lots of free tips that WORK!!

Check it out!

Web Marketing Related Posts:

  1. How to Boost Your Local Business with Free Online PR
  2. How Local Business Can Profit by Buying Pay Per Click Advertising
  3. Ask the Marketing Therapist – Do “interactive” sites create more traffic?

]]> http://www.webmarketingtherapy.com/blog/search-engine-marketing-help/how-local-pr-can-increase-traffic-to-your-site/feed/ 3 WMT on the other WMT Talking Secrets to Web Success http://www.webmarketingtherapy.com/blog/secrets_to_web_marketing_success/ http://www.webmarketingtherapy.com/blog/secrets_to_web_marketing_success/#comments Wed, 24 Jun 2009 00:25:34 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=5383 Web Marketing Related Posts:
  1. Web Marketing Today Shares 15th Anniversary with Great Subscription Gift!
  2. Four Secrets to Web Marketing Success
  3. Three Secrets to Web Marketing Success Free Tutorial TODAY-December 14th at 4pm PST (7pm EST)
]]> When I was at the eMetrics conference in San Jose last month, the founder of Web Marketing Today (WMT), www.wilsonweb.com, Dr. Ralph Wilson interviewed me to get my take on web marketing success secrets. Although I am not pleased with my profile and would like to redo my makeup (comeon, let me have a girly moment!), I do think my tips on web marketing success are worth the short video viewing!

Fun note – the *first* book I ever purchased about web marketing was one authored by Dr. Ralph Wilson. I feel pretty “big kid” as Web Marketing Therapy’s (WMT) wildest web woman, serving the other “WMT” (Web Marketing Today!) eleven years later as a writer and now as a video advice disher-outter!! :)

Web Marketing Related Posts:

  1. Web Marketing Today Shares 15th Anniversary with Great Subscription Gift!
  2. Four Secrets to Web Marketing Success
  3. Three Secrets to Web Marketing Success Free Tutorial TODAY-December 14th at 4pm PST (7pm EST)

]]> http://www.webmarketingtherapy.com/blog/secrets_to_web_marketing_success/feed/ 0