Susan Gunelius, is the Author of 30-Minute Social Media Marketing, and a variety of Marketing topics from the “Dummies” book series.  She is the President and CEO of KeySplash Creative, a full service solutions agency.  Susan is also the mother of triplets.  Susan has a background in traditional marketing that she blends with the fast paced, growing world of online marketing.

Listen to the podcast to hear Susan Gunelius discuss these subjects on thought leadership and more:

1.  How do I get published?  Proving yourself to a publisher as an author of a non-fiction book and ways to get the word out about yourself and your book.

2.  How do you use content on the web to help people?  Content marketing used as an organic growth tool to help small business owners reach goals.

3.  How do I transition from traditional copywriting to writing copy for the Social Web?  With access to so much information on the web – there is a need for honesty and what is going to best enhance the time that an individual spends on the online.

Susan’s “can’t live without” web tool is: Word Press.  It’s flexible enough to help not only build blogs but also websites.  Word Press is SEO friendly and integrates seemlessly with mobile applications.  Plus the learning curve is small.

You can follow Susan on Twitter (@susangunelius), friend her on Facebook, connect with her on LinkedIn, or become a fan of KeySplash Creative on Facebook.

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1.  A-B-C: Always Be Contributing.

2.  You can’t run a business by hiding at your desk checking emails.  Get out there!

3.  Don’t ask to be endorsed on LinkedIn – endorse that person first, remember A-B-C and pay it forward.

4.  When posting on Social Media sites start out by using the word “excited” – it sets the tone without sounding like you’re bragging.  For example, “I’m so excited to be speaking to 6,000 women about…”

5.  You cannot NOT communicate.  Don’t belittle yourself in your language.  Use powerful words to describe your business.

6.  Connections = CA$H FLOW.  Quality vs. Quantity.  Quality Connections.  Support those connections by doing favors for people.  Ask yourself if you are making someone feel great?

Have some wisdom to share? Submit your own quote/advice by Friday, April 1st for The Woman’s Advantage Shared Wisdom Calendar go to: www.womansadvantage.biz/quote

To subscribe to Mary Cantando’s newsletter send an email to: info@womanbusinessowner.com with the word “newsletter” in the subject line.

To learn more about Mary’s products or bring her in to speak to your group go to: www.WomansAdvantage.biz

Mary Cantando’s mission is to help women build multimillion-dollar businesses. Mary has founded and led multimillion-dollar businesses for over 20 years and now serves as an Envoy of the US State Dept to help women in developing countries start and grow their own businesses.

A keynote speaker at regional, national, and international events, Mary has written four books each containing ground-breaking ideas for women entrepreneurs.  She also produces the wildly successful Woman’s Advantage Shared Wisdom Calendar.

Mary has been featured in The Wall Street Journal, Oprah’s O Magazine, Entrepreneur Magazine, and hundreds of TV and radio shows.  An advocate for women, Mary is a Trustee of The Women’s Alliance, a Chapter Chair for the Women Presidents’ Organization and the Growth Advisor of Women Entrepreneurs’ Inc.  A mother, grandmother, and self-proclaimed “high-maintenance wife,” Mary lives in Raleigh, North Carolina with her husband who she refers to as “Saint John” for putting up with her for almost 40 years!

You cannot do it all yourself (I know, ego blast!)  The power of team work is where results begin to really happen.  Like Wil, Web Marketing Therapy’s Wild Web WoMAN (he’s was our first man on the team!) says: There is no “I” in TEAM (…think about it!)

Consider the importance of your team and appreciate their efforts: The acronym TEAM can be easily remembered as = Together Everyone Achieves More. As a business, particularly a small business, everyone’s contribution is ESSENTIAL. A business is not a solo effort!

As Andrew Carnegie stated (once upon a time), “Teamwork is the fuel that allows common people to attain uncommon results.” Thought at times it may feel like your business is resting entirely on your shoulders, this is not so! We can only achieve so much on our own – even a little help goes a long way in ensuring our efforts = success.

T.E.A.M. = Together Everyone Achieves More

Team work is SUCCESS. The more coordinated the effort, the faster and more effective the end result will be.  So take a moment to appreciate your team OR take this time to think about building a team!

In our modern day and age, with business office around the world (or on opposite ends of town) communication, coordination and mutual support are the KEYS to your success.  WMT is 100% virtual and we couldn’t thrive without each other.  People ask us all the time “how do you stay up on all the web rules?” and we always say that we read our own blog and learn from our colleagues (it’s true!.

Our clients hire us as virtual team members to support them so they can do what they do best and they pay others (us!) to do the rest (like web marketing!)  You choose your team – choose winning players and make your team a DREAM TEAM.

Your team is like social media (which you should have heard about by now!). Whether you’re using Facebook, YouTube, Twitter or blogs, while you’re using them differently to build various customer relationships and gain exposure on several platforms, the PURPOSE is the same with teams. Work together to achieve great RESULTS!

As Wild Web Women, we all do our part individually to contribute to the common goal, but at the end of the day, we know the importance and power of our brainpower TOGETHER is what = web marketing success! We also have great allies outside of the company who we consider part of our team (attorneys, accountants, advisors, web designers, etc.)

We are a T.E.A.M (Together Everyone Achieves More)!

Make sure you’re valuing your T.E.A.M and make sure the people on it value collaboration and cooperation – that will make your organization healthy and wealthy!

Tip – Join the Wild Web Women Linkedin group to have a virtual team to collaborate with for support or join another social media virtual group (on Facebook, Linkedin, Ning, etc.) that is in line with your industry.  We learn a TON from our social networks and it’s all FREE!  Wheee!