Web Marketing Dose of the Day – Skipping Steps Kills Success

February 10th, 2009
by Lorrie Thomas

Seth Godin is on a blog babe roll this week.  His last post on “what parts are you skipping” is so applicable to web marketing.  I hear all the time “I just need a website, simple” or “Just add that page” but the reality that with anything web marketing related, once you get into web …

Posted in Ask the Marketing Therapist, Blog, Control Issues, Daily Inspiration, Marketing Interventions, Obsessions, Tough Love, Web Marketing Tips

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What is Your Website’s “Authentic Sell-Ability”?

January 9th, 2009
by Pamela Sherman

Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Search Engine Marketing Help, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Tips

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Web Marketing Motivation

December 13th, 2008
by Lorrie Thomas

 Change is hard because people overestimate the value of what they have
-and underestimate the value of what they may gain by giving that up.
                                     ~James Belasco and Ralph Stayer   

 I love this quote – fear of letting go is the biggest devastator of smart marketing.  It is a grande pattern in our practice to see professionals unwilling to …

Posted in Daily Inspiration, Free Therapy Advice, Small Business, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Tips

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Web Marketing Tip – it’s de rigeur to have a specific logo for web use!

November 2nd, 2008
by Lorrie Thomas

Great Kate McMillan, one of our wild web women Design Divas, sent a client reply email today (yes, we work Sundays and 24-7, we are dedicated she-geeks!)
Her email was in response to a client’s new logo design.  I wanted her expert “design diva” feedback on web marketing best practices, as the logo sent to us for …

Posted in Art Therapy, Free Therapy Advice, Positive Role Models, Web Marketing Best Practices

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Your business card doesn’t work anymore without the web

October 18th, 2008
by Lorrie Thomas

I had one of those weekends where I swore I would turn my marketing brain off and just tinker around town, run errands and zen out a little. I slept in, futzed around the house, cooked, nested, went for a run then came home to realize I was out of water (which sucks after …

Posted in Daily Inspiration, Positive Role Models, Search Engine Marketing Help, Small Business, Web Marketing Best Practices

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