A Biz Card is NOT an email Opt In!

March 20th, 2009
by Lorrie Thomas

It’s my blog and I can rant if I want to….
I just returned from a lovely unwinding staycation in my hometown of Santa Barbara, California (I did, of course, sneak in two speaking gigs like a good she-geek in between days off!)
Yes, I may be suffering from mild post staycation depression as I am rewinding, probably because my rewind has involved a way-too-long unromantic …

Posted in Email Advice, Email Marketing, Marketing Interventions, Tough Love, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

Web Marketing Dose of the Day – Skipping Steps Kills Success

February 10th, 2009
by Lorrie Thomas

Seth Godin is on a blog babe roll this week.  His last post on “what parts are you skipping” is so applicable to web marketing.  I hear all the time “I just need a website, simple” or “Just add that page” but the reality that with anything web marketing related, once you get into web …

Posted in Ask the Marketing Therapist, Blog, Control Issues, Daily Inspiration, Marketing Interventions, Obsessions, Tough Love, Web Marketing Tips

Read this Blog

What is Your Website’s “Authentic Sell-Ability”?

January 9th, 2009
by Pamela Sherman

Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Search Engine Marketing Help, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

Web Marketing Motivation

December 13th, 2008
by Lorrie Thomas

 Change is hard because people overestimate the value of what they have
-and underestimate the value of what they may gain by giving that up.
                                     ~James Belasco and Ralph Stayer   

 I love this quote – fear of letting go is the biggest devastator of smart marketing.  It is a grande pattern in our practice to see professionals unwilling to …

Posted in Daily Inspiration, Free Therapy Advice, Small Business, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Tips

Read this Blog

Web Marketing Tip – it’s de rigeur to have a specific logo for web use!

November 2nd, 2008
by Lorrie Thomas

Great Kate McMillan, one of our wild web women Design Divas, sent a client reply email today (yes, we work Sundays and 24-7, we are dedicated she-geeks!)
Her email was in response to a client’s new logo design.  I wanted her expert “design diva” feedback on web marketing best practices, as the logo sent to us for …

Posted in Art Therapy, Free Therapy Advice, Positive Role Models, Web Marketing Best Practices

Read this Blog