Web Marketing Needs to SERVE to Sell!

September 3rd, 2009
by Lorrie Thomas

” Good leaders must first become good servants”                                   
- Robert Greenleaf
I don’t have enough fingers and toes to count how many meetings I am in where people ask me how the web is going to help them SELL their products and services….the quote above summarizes how I re-train marketing brains to think service first (before selling)…
Since …

Posted in Ask the Marketing Therapist, Daily Inspiration, Free Therapy Advice, Marketing RX, On the Couch, Small Business, Web Marketing Best Practices, Web Marketing Tips

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The Top Ten Things You Know About Online Marketing – But Forgot

August 6th, 2009
by Lorrie Thomas

A lot of web marketers say it is a “best practice” to do lists…Seven secrets, Top Ten Lists (thank you Letterman for that!), Three Easy Steps…
So, in the name of being a “best practice” person, I authored a ezine article called the Top Ten Things You Knew About Online Marketing But Forgot.
 
The article idea came …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, Marketing Strategy, Web Marketing Best Practices

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Get your small business brand building up in this down economy

April 19th, 2009
by Lorrie Thomas

Small businesses cannot afford to discount the power of brand building in this tough economy.
Consumers are PROsumers – they comparison shop and make decisions based on TRUST.  How does a small business build trust?
The answer is simple.
Your build trust and consumer confidence BY BOOSTING YOUR BRAND and embracing that the new rules of marketing.
It’s 2009 …

Posted in Marketing Interventions, Small Business, Web Marketing Best Practices, Web Marketing Tips

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Your web designer is not entitled to a link at the footer of your site

April 18th, 2009
by Lorrie Thomas

When an organization pays a design/development firm to build a website, that does not necessarily entitle that firm to have a link on your website to theirs.  I am referring to those little links that live in the footer of a website that read something like site designed by XYZ firm.
Links back to a web …

Posted in Marketing Interventions, Web Marketing Best Practices

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Spoonful of Web Marketing Medicine – Help People Help You

March 20th, 2009
by Lorrie Thomas

Eat this spoonful of marketing sugar and get better results!

Open wide for a web marketing therapy spoonful of marketing medicine!
Getting better results is simple – HELP PEOPLE HELP YOU.
Yep, that’s it.  That’s the medicine.  It is always the simple things in marketing that we overlook when trying to get the results we want.
Case in point:
You want …

Posted in Blog

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