Posts Tagged ‘web marketing advice’
Web Marketing Intervention – Stop the Binge and Purge Madness
October 8th, 2008
by Lorrie Thomas
This is a marketing intervention. I am seeing way too many small businesses think they are doing “marketing” by doing haphazard binge and purge web marketing efforts that = stupid marketing.
Case in point – investing in a cheap SEO firm because they are cheap or getting your nephew who just learned web design to …
Healthy Dose of Marketing Therapy – Inspirational Quote
October 8th, 2008
by Lorrie Thomas
“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.”
– Stewart Brand
I found this great quote on the Radiant Organizing Blog, a blog with GREAT productivity advice, tips and overall wisdom. This quote made me think about all the new web marketing phenomenons like …
Web Marketing Tip – Focus on Solutions not Problems
October 7th, 2008
by Lorrie Thomas
I am tired, this post will be short. Today was a loooooong day and it was full of more fixes (what I call backwards work) instead of forwards work.
There was a scenario today (that I learned from and can share my learning with you to help you!) where I misunderstood some tech steps I needed …
Web Marketing Tip – Track Online Advertising Free
October 6th, 2008
by Lorrie Thomas
Web marketing is the MOST TRACKABLE marketing medium out there if and only if business professionals take advantage of the great (and often free!) web marketing tools out there. Unlike a billboard on the side of the freeway where you track return on investment (ROI) by noting the day your billboard went up and …
Daily Marketing Therapy Dose – All I want to see is what’s in it for me
October 4th, 2008
by Lorrie Thomas
I am normally not a fan of focus groups because they tend to cost a lot of money and there is a HUGE difference between what people SAY vs what they DO, however, I was an observer at a focus group in Atlanta, GA and one of the participants said something that made the expensive …
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