Web Marketing Therapy

Web Marketing Intervention – Stop the Binge and Purge Madness

October 8th, 2008
by Lorrie Thomas

This is a marketing intervention. I am seeing way too many small businesses think they are doing “marketing” by doing haphazard binge and purge web marketing efforts that = stupid marketing.
Case in point – investing in a cheap SEO firm because they are cheap or getting your nephew who just learned web design to …

Posted in Free Therapy Advice, Marketing Interventions, On the Couch, Search Engine Marketing Help, Tough Love, Web Marketing Tips

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Healthy Dose of Marketing Therapy – Inspirational Quote

October 8th, 2008
by Lorrie Thomas

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.”
– Stewart Brand
I found this great quote on the Radiant Organizing Blog, a blog with GREAT productivity advice, tips and overall wisdom. This quote made me think about all the new web marketing phenomenons like …

Posted in Daily Inspiration, Free Therapy Advice, Web Marketing Mantra, Web Marketing Tips

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Web Marketing Tip – Focus on Solutions not Problems

October 7th, 2008
by Lorrie Thomas

I am tired, this post will be short. Today was a loooooong day and it was full of more fixes (what I call backwards work) instead of forwards work.
There was a scenario today (that I learned from and can share my learning with you to help you!) where I misunderstood some tech steps I needed …

Posted in Web Marketing Tips

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Web Marketing Tip – Track Online Advertising Free

October 6th, 2008
by Lorrie Thomas

Web marketing is the MOST TRACKABLE marketing medium out there if and only if business professionals take advantage of the great (and often free!) web marketing tools out there. Unlike a billboard on the side of the freeway where you track return on investment (ROI) by noting the day your billboard went up and …

Posted in Free Therapy Advice, Small Business, Web Analytics, Web Marketing Best Practices, Web Marketing Mantra

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Daily Marketing Therapy Dose – All I want to see is what’s in it for me

October 4th, 2008
by Lorrie Thomas

I am normally not a fan of focus groups because they tend to cost a lot of money and there is a HUGE difference between what people SAY vs what they DO, however, I was an observer at a focus group in Atlanta, GA and one of the participants said something that made the expensive …

Posted in Free Therapy Advice, Tough Love, Web Marketing Best Practices

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