Web Marketing Therapy

The Art of Web Analytics: How to Avoid Analysis Paralysis and Focus on the Metrics that Matter to Your Business

May 5th, 2010
by treatmentspecialist

When we think of web analytics, most people think of data. Lots and lots of data. After all, the web is the most trackable marketing medium out there. So how do you avoid analysis paralysis and help ensure your analytics efforts are paying off?
While colleting data is defintiely a large part of web analytics, the artful …

Posted in Blog, Tools, Web Analytics

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Join Us For “Power Half-Hour”: Online Tutorial on “The Power of Web Analytics”, September 8th 12pm PST

September 8th, 2009
by wildmarketingchiquita

Your Wild Web Women are inviting you to attend our upcoming online tutorial, “The Power of Web Analytics” on Tuesday, September 8th at 12pm PST (3pm EST) to learn how you can use free and easy-to-use online tools to evaluate your website analytics.
One of the “business best practices” is to understand your customer trends (what …

Posted in Blog, WMT Team News, Wild Online Tutorials

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Monday Marketing Motivation: Stay Hungry

September 7th, 2009
by Nicki Gauthier

No, this blog post was not created to make you crave pancakes. This is a reminder to not be complacent.
STAY HUNGRY. My Faja (Austin Powers slang for Father) reminded me of this when we were driving to one of our favorite restaurant (starts with “J” and ends with “Oe’s Cafe”.) It’s always important to look …

Posted in Daily Inspiration, Monday Marketing Motivation, Motivational Marketing Quotes, Web Analytics, Web Marketing Deep Thoughts, Web Marketing Mantra

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Join us For The Power of Web Analytics–FREE Tutorial on BrightTalk

August 25th, 2009
by wildmarketingchiquita

Have you ever wondered how you can measure the effectiveness of your marketing efforts?
Come and learn how to use Google Analytics—a FREE and easy tool that you can set up on your own! Collect data on a regular basis to assess the number of visitors to your website, how many people are buying products on …

Posted in Blog

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Ask the Marketing Therapist – is Flash Trash??

March 4th, 2009
by Lorrie Thomas

I received a great “Ask the Marketing Therapist” question today! Keep reading to get your marketing-savvy thinking caps on! Thank you all for your inquiries, keep posting them on the Web Marketing Therapy Blog or contact us on WebMarketingTherapy.com!
Q. My office is having a rather heated debate over how to optimize a website that’s built entirely in …

Posted in Ask the Marketing Therapist, On the Couch, Search Engine Marketing Help, Tough Love, Web Marketing Best Practices, Web Marketing Tips

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